SEO Tips – the Best Size for our Thumbnails

1. How does Media affect the Web’s SEO Index and Performance?

Media content, which are images and videos along with our digital content over the internet, plays a big role in SEO, and performance.

On the other side, these Medias easily becomes a huge trouble if we don’t optimize it correctly. Some of the bad news: big media can increase the page load times, and the storage used.

But a High-quality thumbnail and best-fit media content would enhance the user experience, and increase engagement, all of which are critical factors in search engine rankings. 

If we are in a business and need to grow more with the most user engagement, achieving this technique and improving the SEO metrics will also help the overall organization become more popular, and attract more potential customers.

2. What are Thumbnails? How do Social Platforms process it?

Thumbnails in particular are previews of larger media content, whether it’s an image, video, or article. The common method is often resizing and compressing them to fit their specific requirements. 

Each platform has its own optimal thumbnail sizes and aspect ratios to ensure the best display. Thus, if the image, or video we used does not fit with these original requirements, our overall content quality might not reflect correctly to the end-user.

On the other hand, if we are developing a website that needs plenty of media content such as Blogs, Course Ads, Social platforms,… Correctly processing large content like images, and video also helps us reduce the server’s load and the storage used

3. Social Media optimizations

Recommended sizes to ensure our thumbnails look great and perform well on each platform:

4. Web optimization – SEO

For web optimization, we should ensure that our content is correct for each situation:

• The original content: the original Post, Blog, and Media details need a full-size image, so we use the original file here.
• The thumbnails, quick-preview content: since this content usually appears on the main page, which is also among other big content. So we should optimize this to a smaller size to improve the web performance.

✅ The ideal size is typically under 100KB to balance quality and loading speed.

• The metadata, open graph content: based on our target audience (platform), we should have the best size for each case, but basically through much research, experienced developers and content creators agreed that 1,200 x 630 pixels is the best size for thumbnails using used as a website background.

⭐ Extra tips:

• Alt Text: include meaningful alt text for each media to improve accessibility and help search engines understand the image content.
• File Names: use keywords in your file names to enhance searchability.
• Responsive Design: ensure your thumbnails are responsive and look good on all devices.

5. Recommend tools

Several tools can assist us in generating the best quality media and optimizing thumbnails automatically. In this article, we are going to use the free image resize tool here

After uploading the original content, the website automatically generated multiple image sizes, and options. The image usage varied based on our purpose, from stories to ads, posts, cover photos, and event pages so that we can easily access these assets and use them in our system.

After focusing on these SEO tips, we can ensure our media contents are optimized for both web and social media, which can enhance our site’s visibility, improve user engagement, and achieve better search engine rankings.